Advantages and disadvantages of social media advertising pdf

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advantages and disadvantages of social media advertising pdf

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Social media has grown tremendously in the last few years.

Advantages and Disadvantages of Social Media Marketing

Everything you need to know about advantages and disadvantages advertising. Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience.

Advertising is directed to a large number of people and not to one individual. That is why we call it non-personal. Advertising is communication about products or ideas. It may inform us about the features of iPod or new smart phone or spell out the need to have a cancer check-up. Advantages of Advertising — 1. Promotion of Sales 2. Expansion of Production 3. Enhances Goodwill 4. Large Turnover and Huge Profits 5.

Information about Different Options and Comparative Prices 6. Creates Employment 7. Higher Standard of Living. Disadvantages of Advertising — 1. Adds to the Cost of Production and Product 2. Leads to Price War 3. Deceptive Advertising 4. Leads to Unequal Competition 5. Creates a Monopolistic Market 6. Promotes Unnecessary Consumption 7.

Decline in Moral Values. The advantages of advertising are to be analyzed in terms of its advantages which are as follows:. A well-advertised product is easier to be sold by the salesman in the market. The main object of the manufacturer in advertising his products is to promote the sale of his products.

Goods produced on a mass scale are marketed by the method of mass persuasion through advertising. Repetition of advertisements, the manufacturers are not only able to retain existing markets but are also able to expand the markets both by attracting more people to their products and also by suggesting new uses for them. Advertising is a helping hand to selling.

It creates a ground for the efforts of the salesmen. When a salesman meets its prospect, they have just to canvass for a product with which the consumer may already have been familiarised, through advertisements. Sales turnover and encourage mass production of goods are enhanced by advertising that results in large scale production, average cost of production reduces and results in higher profits.

At the same time, when the cost of advertising and selling costs gets distributed over a larger volume of sales, the average cost of selling also lowers down. Advertising creates demand by which every retailer gets an opportunity to share with others. Hence, the retailers who deal in advertised goods are materially assisted by advertising in the performance of their functions.

The retailers have not to bother much about pushing-up the sale of such products. Therefore, they evidence more interest in advertised products.

A highly responsive market is created by well-organised advertisement campaign thereby facilitating quick turnover of the goods. Resulting, in lower inventories in relation to sales and being carried-on by the manufacturers. Seasonal fluctuations on demands for products are smoothened by advertising generally the manufacturers tries to discover and advertise new possible uses of which a seasonal product maybe put.

The innovation of cold tea and cold coffee for the use during summer has helped in increasing the demand for these beverages even in that season. The same maybe said for refrigeration. Usually, goods are advertised under brand names. When a person is moved by the advertisement to use the product, they proceeds on the hope that the contents of the particular brand will be better than the other brands of the same goods.

When his experience confirms his expectation, a repeat order can be expected. Purchasing becomes easy for the consumers after advertising. Generally, the re-sale prices prices at which the goods are to be sold by the retailers are fixed and advertised.

Thus, advertising offers a definite and positive assurance to the consumer that they will not be overcharged for the advertised product. The consumer can make his purchases with utmost ease and confidence. The utility of given commodities is increased by advertising for many people.

It points-out and pays even more for certain products which appear to have higher utility to them. Being an educational and dynamic principle, the prime objective of advertising is to inform and educate the customers about new products, their features, prices and uses. It also convinces them to adopt new ways of life, giving up their old habits and inertia and have a better standard of living. The consumers are quite keen on getting quality products at stable prices over a period of time.

Each consumer has his or her own family budget where he or she tries hard to match the expenditure to the disposable income for a socially acceptable decent living.

In case the prices go on changing abruptly, these individual budgets are likely to be distorted to such an extent that the consumers will have to think of substitutes for the products they are enjoying at present. What a travelling salesman does for this organisation is done by the advertising at least cost. This is the reason that most of the retail organisations do not employ large army of travelling salesman, rather they are willing to spend on advertising which attracts consumers to the sores where the counter salesmen cater to their needs.

Every retailer having the stock of different producers needs a quick turnover. By bringing the wide range of these products to the notice of the consumers, advertising boosts up of sales. Faster sales imply the specific advantages such as reduced capital look-up, reduction in losses of holding stock over longer period, increased profits even by reducing the profit margin per unit. Further, advertising gives much leeway and freedom to better serve the needs of the consumers.

Radically advertising has changed the basis of human motivation. While people of earlier generations lived and worked mainly for bare necessities of life, the modern generation works harder to supply itself with the luxuries and semi-luxuries of life.

For support and sustenance the newspapers, periodicals, journals, looks for advertisers, press, look to advertisements. In the absence of income from advertising, the newspapers have to be produced at a higher cost and may not be able to keep themselves free from its competitors.

Designing artists, writers to do creative work. They earn their living from preparing advertisements. When manufacturers are assured of sufficient profits. They undertake research and discover new products or new uses for existing products. Advertising puts forward this assurance and thereby encouraging industrial research with all its advantages. Advertising too have its own limitations. It is a deferred revenue expenditure, as the results are not immediate.

As advertising occupies a substantial portion of the total budget of the organisation. Hence, investing a large sum in it does not necessarily yield immediate results thus limiting its utility.

A major drawback of advertising is misrepresentation of facts regarding products and services. Advertising creates desires as consumers have low purchasing power.

It leads to discontentment. Such discontent is obviously not very desirable from the point of view of society, particularly if it affects a large majority of people.

But it is important if it acts as a spur to social change. Advertisements promote industrial concentration to a greater or lesser degree. The extent of such concentration may vary with the character of the individual trade, the advertisability of the product and the technical conditions of its production. Although, studies on this subject are not conclusive. The evidence of positive association between advertising and concentration is weaker than can be expected.

It is objected that advertisement is that it is used to destroy the utility of goods before the end of their normal period of usefulness. Now models of automobiles with nominal improvements are, for example, advertised at such high pressure that the old models have to be discarded long before they become useless, not that merely, the most-advertised products are delicate, fragile, and brittle.

It is much debated whether advertising induces additional cost upon a product which the community has to pay. In a sense, it is true since expenses on it form a part of the total cost of the product.

But at the same time, it would be unjust to infer that if the advertising costs were cut down the goods would necessarily be cheaper.

Advertising is, one of the items of costs but it is a cost which brings savings in its wake on the distribution side. Critics state that advertising encourages unnecessary product proliferation. As it leads to the multiplication of products that are almost identical, resulting in wastage of resources which could otherwise have been used to produce other products. Advertising compels people to buy things they do not need as it is human instincts, to possess, to be recognized in the society, etc.

At times, various types of appeals are advanced to arouse interest in the product. Sentiments and emotions are played with to gain customers. With the growth of information on the Internet has growth the amount of time people spend on it, which has in turn generated a new market for Internet advertising.

Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason. As a company looking for advertising opportunities to a specific market, Internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Forget the costly machine- gun strategy of newspaper advertisements, Internet advertising is targeted!

It is impossible to get a good idea of how many people see advertising through traditional means.

Advantages & Disadvantages of Using Social Media

Physical Environment: Certain geographic changes sometimes produce great social change. As you learn more about social media marketing, you may wonder about the advantages and disadvantages of social media. Characteristics 4. The academic literature draws a distinction between several different kinds of social mobility : Human life is closely bound up with the geographical conditions of the earth. PDF was developed by the team of Adobe Systems. Factors Influencing. Cultural factors influence social changes.

If the goal for a business is to reach customers where they are, a social media presence seems necessary. For a small business, engaging with consumers on at least one social media platform, offers an opportunity to promote your goods or services without a large monetary investment via traditional marketing channels. However, that same presence can be the source of other conflicts, if not managed properly. Several years ago, the idea of social media marketing was mostly limited to Facebook and Twitter. In recent years, this type of marketing has expanded to include popular sites such as Pinterest, Instagram, Snapchat, YouTube and Tumblr.

Everything you need to know about advantages and disadvantages advertising. Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience. Advertising is directed to a large number of people and not to one individual. That is why we call it non-personal. Advertising is communication about products or ideas. It may inform us about the features of iPod or new smart phone or spell out the need to have a cancer check-up. Advantages of Advertising — 1.

Top 13 Advantages and Disadvantages of Social Media

In the contemporary world, there is no business without communication. The emergence of an online technology that allows reaching of big crowds without necessarily meeting them has presented a temporary yet essential fad that ought to be appropriately made use of while it is still in the spotlight. To this group of entrepreneurs, reaching out the virtual market has presented itself as a stepping-stone to, not only establish their brands, but also to make it earn acceptance in the market Beth Others have even gone further to establish online shops where customers can easily order and wait for their products to be delivered without having to necessarily visit the product stores. Unfortunately, however, there exists a population to which social media marketing is a buzzword without any practical advantage and steep.

Social media is online communication that allows you to interact with your customers and share information in real time.

10 Advantages and Disadvantages of Social Media for Society

So is Social Media good or bad for us? Here we present some most important advantages and disadvantages of social media use. Several studies have also found a link between increased social networking use and a higher incidence of anxiety and depression. This might come as a surprise to some people, because the popular perception is that youngsters are glued to their phones and obsessed with taking selfies. Social networking is also the cause of huge numbers of relationships around the world, although it can also help to bring them to an end.

If you want to learn more about social media marketing, call us today at to speak with a strategist. Don't forget, we provide our services to clients across the country, so whether you need social media marketing services in Columbus or social media services right here in Harrisburg , we've got you covered. There are millions of people using social media platforms. According to Pew Research Center , these are the percentages of U. You have numerous opportunities to reach leads and can engage them on these different platforms. The ability to reach large audiences is a huge advantage of social media.

Daniel A. Never before in human history has it been possible to communicate so quickly during a pandemic, social media platforms have been a key piece for the dissemination of information; however, there are multiple advantages and disadvantages that must be considered. Responsible use of these tools can help quickly disseminate important new information, relevant new scientific findings, share diagnostic, treatment, and followup protocols, as well as compare different approaches globally, removing geographic boundaries for the first time in history. In order to use these tools in a responsible and useful way, it is recommended to follow some basic guidelines when sharing information on social networks in the COVID era. In this paper, we summarize the most relevant information on the influence, and advantages, and disadvantages of the use of social networks during the COVID pandemic.


PDF | In recent years, social media has become ubiquitous and most important for social networking, content sharing and online accessing. Due to its | Find.


What are the advantages of social media?

Social networking created changes to the way we communicate with one another. It alters our idea of what it means to start a business. We can get our fix of current events through this medium, share our favorite websites with one another, and capture moments using pictures and video to share with family and friends. There are many positives to consider when looking at the latest form of social networking, but it can also be a world filled with many negatives. You can use websites like Facebook to launch a new business idea, sell products or services, and extend the reach of your brand. These platforms can also become an inescapable place where peer pressure can push people toward choices they would never make without its influence.

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