Passion profit and power pdf
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- Pop-management: tales of passion, power and profit
- PASSION PROFIT POWER BY MARSHALL SYLVER
- Blog, Inc.: Blogging for Passion, Profit, and to Create Community
- Passion Profit Power
Pop-management: tales of passion, power and profit
Blogging gave me visions of Doogie Howser logging electronic diary entries of his adventures as a teen medical genius. I think a lot of people feel the same way, but I—and much of the world—have certainly come a long way in the past decade.
I have been a blogger since I was newly engaged, had just moved from New York to Philadelphia, and was looking for a new design job all at the same time. A friend of mine who maintained a blog as a creative outlet from her finance job suggested that I start one to chronicle this very transitional period in my life.
At first I brushed it off, but I soon realized that I was in no position not to try it. Although my blog, Oh Joy! Even though blogs originated as a cyber version of the traditional personal diary, they have become a cultural force with the capacity to attract customers, create communities, and launch full-fledged careers.
Bloggers serve as tour guides of their specific interests, passions, or skills, taking their readers on a journey through images, text, video, and interactive conversation. Through blogs, politicians, celebrities, Fortune companies, and regular folks like you and me have an interactive platform to connect with fans, customers, and anyone who wants a deeper look into what inspires them. Thanks to how easy it is to start a blog, you can share your point of view with the potentially millions of Internet users out there craving inspiration, entertainment, or engagement with others.
Whatever your talent, voice, or perspective is, a blog can offer you a sounding board: an instant audience that can give you feedback, advice, or support on your topic of choice. I clearly believe in the power of blogs. This book may inspire you to launch your own blog or take an existing one to the next level.
I wish I had a book like this when I started my blog. In Blog, Inc. Some blog as a hobby in addition to their 9-to-5 jobs, some juggle blogging with full-time parenting, some use blogs to market their business, and others consider themselves professional full-time bloggers.
One thing that all the bloggers profiled here have in common: blogging has changed their lives. The value of the creative outlet, community, career opportunities, and friendships my blog has brought me over the years is immeasurable. My blog took me on a path I never knew existed. I never actually ended up taking a design job I so actively sought at the time. The enthusiastic response to my design work from readers, and the clients that found me through my blog, motivated me to launch my own freelance design business, which eventually led to my developing a product line, writing and blogging for other publications, becoming an author, and consulting for other small creative businesses.
Whenever I talk to friends or clients who are struggling to figure out the next phase of their life or career, I always encourage them to start a blog. A blog can be whatever you want it to be—a diary, a visual essay, an editorial space, a place for discussion and debate, or a scrapbook of inspiration. More than anything, a blog is a great way to get your ideas out into the world and see what people have to say in response.
You could receive the feedback and kick in the pants you need to launch your new pie company or begin teaching film classes at your local college.
A truncation of the term Web log , a blog is an interactive Web site that delivers regular content to its readers.
Blogs are typically formatted like a newsfeed: the newest content appears at the top of the site, with the older posts descending below in reverse chronological order. The word blog has been adapted in other ways.
Unlike a book or print magazine, which gives consumers information in a single serving, a blog offers readers ongoing free content. They can read your posts whenever they want. Thanks to how quickly material can be posted, blogs often publish breaking news before traditional print and television media. Many news and celebrity gossip stories show up on blogs before they are filmed and broadcast on live TV.
In an increasingly wired society, more and more of the mainstream population are browsing the Internet every day and spending at least part of that time reading blogs. What does that mean for you? It means that your possible audience is pretty big—including the billions of people in the world who currently use the Internet. With literally hundreds of millions of public blogs in existence, you may be asking yourself, Why should I add one more?
Because you have something unique to say, too! Below are some of the main reasons to blog and how it can enrich your life, both personally and professionally. Or you love planning parties and are always looking for new ways to wow the guests at your next bash.
Whatever your hobby or passion, blogging offers you a place to record your finds and ideas and share them with future Martha Stewarts and Candice Olsons. Readers may also find your life story encouraging and inspiring as they go through the same joys or challenges in their own lives.
Online marketing is essential for every business today, and blogging is one of the best ways to give current and potential customers a peek into what makes your business tick.
Remember, any reader is a potential client or customer! While success may not come overnight, blogging has the potential to be a moneymaking venture.
There are bloggers, including the ones profiled in this book, who make part or all of their income through their blog. With lots of hard work, patience, a unique point of view, and a go-getter attitude, you could be one of them, too. But be warned: profit should not be your main motivation for blogging. Your love for a particular topic and passion for sharing it with others will naturally produce a more interesting site. And that will, in turn, offer the potential for it to be a sustainable venture on its own.
When their twins a boy and girl were born, he quit his restaurant duties and found he had less time to pursue his musical and artistic hobbies once he transitioned into full-time dad mode. Yet he became increasingly fascinated with watching his kids play.
Despite the fancy wooden teething rings and toys that he and his wife had purchased, the babies were surprisingly drawn to their drool bibs.
Their love of the texture and material in these simple objects inspired Joel to start making his own toys for them. These toys, including modern stuffed animals and a wooden elephant puzzle, sparked the interest of his art buyers and family members, so he began a blog, Made by Joel, to keep track of his creations. Made by Joel includes craft projects that parents, educators, and children can make, encouraging creativity and play and inspiring families to spend more quality time together.
Joel has since collaborated with Disney, published a book based on his blog, and entered into a toy licensing partnership. Who reads your blog, and why do you think they enjoy it? I have a lot of parents, caregivers, teachers, and libraries that want to find something fun to do with their kids or the kids they teach. My readers are worldwide, from parents in the United States to preschool teachers in France. People love that the projects are modern and kid-friendly yet very easy for an adult without any craft skills to do with the children.
Also, I always grant permission to use our projects as a learning aid. What types of projects do you feature? A lot of the projects I feature are based on things I think my kids will like or things that they thought of and I expanded on. For example, one day they were in the yard playing with flowers, and my son stacked a bunch of azaleas together in such a way that it looked like a flamenco dress.
So we put it on a stand and turned it into a doll. I turned that into a project on my blog, which readers loved because they could easily duplicate it with materials they had at home or in their backyard. I always think about how I can make it easy for others to create the projects, too. Once I realized that I could upload higher-resolution pieces, like PDF templates, that opened up a whole other world of sharing, including coloring sheets and play sets.
In the end, all the content is centered on the art and giving kids projects to play with. What types of projects or opportunities have come from your blog? My blog got its first big boost in traffic after BloesemKids posted about me. She has this Mommy Stories column, and I was the first daddy story featured in it.
After that, I started getting more traffic and was approached by companies to work on projects together. I wrote the book Made to Play! I now produce my elephant puzzle and other wooden toys with a company in London that approached me with the idea of licensing my toys under the Made by Joel brand.
Do you use any other social media tools to interact with your readers? Yes, I have a lot of community interaction and feedback on my Facebook fan page. I think of the Web site as the glossy magazine and Facebook as a more personal part of the site. I ask questions like What do your kids like to play with in the backyard? Do you have any concerns about featuring your kids on your blog? Everyone in my family is really into art and really excited about the growth of the blog.
We do what feels comfortable. I get a lot of e-mails from other dads who are happy to have found my site and enjoy the types of projects I provide. But most of my e-mails are from moms, who tell me about the projects their husbands did and how they are using my ideas to play with their kids more. Also, the projects I devise are a bit on the masculine side for the crafting world, in that they might require parents to break out their tool kit or use wire or wood, which are materials that dads usually like.
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PASSION PROFIT POWER BY MARSHALL SYLVER
People increasingly want to support businesses that operate with a moral code; businesses they know, like and trust. The global trend for 'conscious' business has become increasingly important with the palpable shift away from companies, organisations or governments that act unethically. This is the first practical book to reveal how to create a humanistic business, which promises higher profit, greater staff retention and more satisfied customers. This book shows how humanistic businesses become leaders by creating and promoting trust and authenticity and become popular with loyal staff and clients by designing a unique user experience. It explains why ethical companies are succeeding as they create an environment that customers want to be in, staff members want to work in, and suppliers want to be engaged with. Doing the right thing has never been more profitable. This book provides a practical, indispensable guide to succeeding as a leader in the 21st century.
Pop-management literature comprises books and magazines produced by the business media for fast consumption. Adopting the psychoanalytical approach to fairy tales as a perspective, we conducted a content analysis of two success stories published in the business media. We observed that the structure and key elements of fairy tales are present in these stories. We argue that the success stories help to reduce tensions and mitigate frustrations, supposedly offering answers for anxieties and professional problems. We also argue that continued access to these texts might keep individuals linked to their power fantasies and therefore might affect their development and maturing processes. Report bugs here. Please share your general feedback.
Blog, Inc.: Blogging for Passion, Profit, and to Create Community
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Passion Profit Power
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Blogging gave me visions of Doogie Howser logging electronic diary entries of his adventures as a teen medical genius. I think a lot of people feel the same way, but I—and much of the world—have certainly come a long way in the past decade. I have been a blogger since I was newly engaged, had just moved from New York to Philadelphia, and was looking for a new design job all at the same time. A friend of mine who maintained a blog as a creative outlet from her finance job suggested that I start one to chronicle this very transitional period in my life. At first I brushed it off, but I soon realized that I was in no position not to try it.
Она посмотрела на панель управления. Под главной клавиатурой была еще одна, меньшего размера, с крошечными кнопками. На каждой - буква алфавита. Сьюзан повернулась к. - Так скажите же мне. Стратмор задумался и тяжело вздохнул. - Пожалуйста, сядь, Сьюзан.