Design and launch an online boutique in a week pdf
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- Fashion industry
- The Design Sprint
- Why the Lean Start-Up Changes Everything
- Your business before Kajabi...
Fashion industry , multibillion-dollar global enterprise devoted to the business of making and selling clothes. Fashion is best defined simply as the style or styles of clothing and accessories worn at any given time by groups of people. There may appear to be differences between the expensive designer fashions shown on the runways of Paris or New York and the mass-produced sportswear and street styles sold in malls and markets around the world. The fashion industry is a product of the modern age. Prior to the midth century, virtually all clothing was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine , the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores —clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.
The Design Sprint
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Lean start-ups, in contrast, begin by searching for a business model. They test, revise, and discard hypotheses, continually gathering customer feedback and rapidly iterating on and reengineering their products. This strategy greatly reduces the chances that start-ups will spend a lot of time and money launching products that no one actually will pay for. Blank, a consulting associate professor at Stanford, is one of the architects of the lean start-up movement and has seen this approach help businesses get off the ground quickly and successfully. In combination with other trends, such as open source software and the democratization of venture financing, it could ignite a new, more entrepreneurial economy. There are numerous indicators that the approach is catching on: Business schools and universities are incorporating lean start-up principles into their curricula. Even more interesting, large companies like GE are applying them to internal innovation initiatives.
Why the Lean Start-Up Changes Everything
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments. This page is a DIY guide for running your own sprint. Slack used sprints to overhaul their marketing and reach more customers.
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Your business before Kajabi...
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