Difference between qualitative and quantitative data analysis pdf

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difference between qualitative and quantitative data analysis pdf

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Research is the most widely used tool to increase and brush-up the stock of knowledge about something and someone. While the qualitative research relies on verbal narrative like spoken or written data, the quantitative research uses logical or statistical observations to draw conclusions.

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Qualitative vs. quantitative research

Let us know your requirements, contact us for your CATI fieldwork or for further information and one of our Sales Managers representatives will get in touch with you shortly. Your telephone display indicates that one of our numbers has tried to reach you several times. FFIND conducts telephone surveys at a national and international level for various clients.

For representative surveys your telephone number is selected and called using a mathematical random process. It can occur that numbers are selected that are neither listed in the telephone book nor on the internet. We merely have a telephone number at hand; without any further information whatever. Your participation is, of course, voluntary. Since The persons being called can then, even if the call has not been taken — e.

We guarantee you that you are being contacted for the sole purpose of market and social research and that the possibility of their being any intention of selling you something on the telephone is absolutely out of the question. Our data protection officer will be glad to answer any questions you may have regarding this topic:. Data-S GmbH email: datenschutz data-s. I realize that most people get confused, even those who have been working in the sector for thousands of years, about difference between qualitative and quantitative research.

The red line that divides these branches is very thin in some ways but often like the Chinese wall for others. Qualitative research identifies abstract concepts while quantitative research collects numerical data.

But the substantial difference is in the type of action applied and in the size of the sample respondents. Qualitative research is a type of empathic, empirical, exploratory, direct, physical research. It helps you understand reasons, motivations, opinions, trends that hide behind the more quantitative data of quantitative research.

The most commonly used method for RQL is the F2F Face to Face , the so-called focus group where a small sample of respondents gets interviewed for a long time, even hours, in front of a mirror, behind which the brand and research institute observe and listen.

The F2F gets video-recorded and then transcribed as a storytelling, for images and tales. As the word itself says, quantitative research helps you quantify, use numeric data or just data that can then be easily transformed into statistics, and it measures behavior, opinions and attitudes of a large sample of respondents.

Quantitative research can expand its scope if the brand is a multinational, by implementing multi-county investigations. The more data you obtain and the more statistics will be more accurate.

Questions often require a rating from 0 to You can measure a level of satisfaction with a product, buying frequency, brand awareness, market segments, and so on. Data will be then transcribed into numbers, graphs, and statistics. Usually the tandem metaphor is: qualitative research is on the top and it identifies the problem and clarifies the objective that will be further investigated by quantitative research which is sitting behind.

Theory and research work simultaneously. The theory precedes the research. Quali: active subject Naturalistic approach: space and actions are analyzed in the present time during the research. Individual fragmentation, correlation between variables, conceptual unit in the random model.

We have uncovered all the differences between quantitative and qualitative research. You must consider that there are qualitative shades in the quantitative instrument , but they should not be confused with qualitative, precisely for the reasons that have been specified so far. That data will then be transcribed and converted into numbers. Our data protection officer will be glad to answer any questions you may have regarding this topic: Data-S GmbH email: datenschutz data-s.

Difference between qualitative and quantitative research 17 Oct Posted in Market Research Overview. Qualitative and quantitative research Qualitative research Qualitative research is a type of empathic, empirical, exploratory, direct, physical research. Quantitative research As the word itself says, quantitative research helps you quantify, use numeric data or just data that can then be easily transformed into statistics, and it measures behavior, opinions and attitudes of a large sample of respondents.

Concepts Quali: They seek to find the character of uniqueness. Relationship with the studied environment Quali: active subject Naturalistic approach: space and actions are analyzed in the present time during the research. Different info are taken on different levels of depth. Not necessarily always the same. Generalization Quali Absent. Identification of the Weberian ideal types, interpretation of reality. Conclusions We have uncovered all the differences between quantitative and qualitative research.

Difference Between Qualitative and Quantitative Research

Qualitative research deals in more abstract descriptions while quantitative research deals in numbers and actual hard data. Variables Study of the whole, not variables. The difference between qualitative and quantitative research is fairly simple, yet their consequences are diverse and often complicated. In a nutshell, quantitative research generates numerical data or information that can be converted into numbers. Quantitative research is designed to collect cold, hard facts. Qualitative research collects information that seeks to describe a topic more than measure it.

Published on April 12, by Raimo Streefkerk. Revised on February 15, When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative researc h deals with words and meanings. Both are important for gaining different kinds of knowledge. Qualitative research Qualitative research is expressed in words. It is used to understand concepts, thoughts or experiences.

The distinction between qualitative and quantitative research is abstract, very general and its value is usually taken for granted. In contrast, this article attempts to show that the distinction between qualitative and quantitative research is unclear, poor and therefore of limited value and that its popularity risks leading to unfortunate consequences. Various arguments are presented for this conclusion. For example, it is argued that the heterogeneity of different stand-points on important issues among qualitative researchers for example with respect to the use of quantification and causal analysis makes the distinction as such unstable. Moreover, the presence of substantial overlap between many features of qualitative and quantitative research often makes it difficult to separate qualitative and quantitative research.


There exists a fundamental distinction between two types of data: Quantitative data is information about quantities, and therefore numbers, and qualitative data is descriptive, and regards phenomenon which can be observed but not measured, such as language.


Data Module #1: What is Research Data?

Published on April 12, by Raimo Streefkerk. Revised on February 15, When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative researc h deals with words and meanings.

By Dr. Saul McLeod , updated Jump to Quantitative Research Data.

Qualitative vs. quantitative research

The differences between quantitative and qualitative research

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Difference Between Qualitative and Quantitative Research

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