An integrative review of employer branding and ob theory pdf

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an integrative review of employer branding and ob theory pdf

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Employer Branding

The purpose of this paper is to review the existing literature linked to the emerging field of employer branding, with a view to adding insight from the perspective of the management of human resources. The approach taken entails reviewing books and academic journals from the area of marketing, organisational behaviour OB and business management. The review shows that research and theory from a range of fields can help add to one's knowledge of employer branding; these include areas of research that investigate organisational attractiveness to potential new recruits, research and writing linked to the psychological contract literature as well as work that examines organisational identity, organisational identification and organisational personality characteristics.

The main limitation of the review is that, while different areas and fields of research are being drawn on to help identify useful knowledge that can improve one's understanding of what effective employer branding might involve, the literature and research in each area will be necessarily selective. The review has a number of general practical implications; many of these are highlighted in the propositions set out within each section.

The originality of the review is that it is unique in showing how different areas of literature can be linked to employer branding. The review helps to integrate the existing literature in a way which can help personnel practitioners to immediately see the relevance of theories and research from a range of key academic fields.

Edwards, M. Emerald Group Publishing Limited. Report bugs here. Please share your general feedback. You can join in the discussion by joining the community or logging in here. You can also find out more about Emerald Engage. Visit emeraldpublishing. Answers to the most commonly asked questions here. Abstract Purpose — The purpose of this paper is to review the existing literature linked to the emerging field of employer branding, with a view to adding insight from the perspective of the management of human resources.

Practical implications — The review has a number of general practical implications; many of these are highlighted in the propositions set out within each section. Please note you do not have access to teaching notes. You may be able to access teaching notes by logging in via Shibboleth, Open Athens or with your Emerald account.

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An integrative review of employer branding and OB theory

The purpose of this paper is to review the existing literature linked to the emerging field of employer branding, with a view to adding insight from the perspective of the management of human resources. The approach taken entails reviewing books and academic journals from the area of marketing, organisational behaviour OB and business management. The review shows that research and theory from a range of fields can help add to one's knowledge of employer branding; these include areas of research that investigate organisational attractiveness to potential new recruits, research and writing linked to the psychological contract literature as well as work that examines organisational identity, organisational identification and organisational personality characteristics. The main limitation of the review is that, while different areas and fields of research are being drawn on to help identify useful knowledge that can improve one's understanding of what effective employer branding might involve, the literature and research in each area will be necessarily selective. The review has a number of general practical implications; many of these are highlighted in the propositions set out within each section. The originality of the review is that it is unique in showing how different areas of literature can be linked to employer branding. The review helps to integrate the existing literature in a way which can help personnel practitioners to immediately see the relevance of theories and research from a range of key academic fields.

Employer branding literature — both scholarly and practitioner — has seen many attempts to define employer branding and this variety, albeit enriching, involves terminological ambiguity and therefore calls for elaboration on this term as well as its theoretical framing. Therefore, this paper brings the discussion about theoretical underpinnings upon which employer branding research could be based. Specifically, the theory of psychological contract, the concept of brand equity, signaling theory, literature of organizational ecology and organizational attractiveness construct are linked, reviewed and integrated for better understanding of employer branding. The undersigned Author s of the above-mentioned Paper here transfer any and all copyright-rights in and to The Paper to The Publisher. The Author s warrants that The Paper is based on their original work and that the undersigned has the power and authority to make and execute this assignment.


14). With employer branding this concept is applied to an HR setting, where the branded product is a unique and particular employment.


An integrative review of employer branding and OB theory

Employer branding is an intriguing junction of marketing and human resource management, where the positive intangible perception of the employer makes the organization a valuable. It is antecedents and outcomes have been tried and tested. However, there is a need to empirically test how employer branding lures the employees to perform well and to remain loyal to the employer. This study aimed to find the mediating impact of employee engagement between the relationships of employer branding and performance of the employees and their intention to stay in the companies.

DOI Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world.

COMMENT 4

  • The review shows that research and theory from a range of fields can help add to one's knowledge of employer branding; these include areas of research that investigate organisational attractiveness to potential new recruits, research and writing linked to the psychological contract literature as well as work that. Donna J. - 06.06.2021 at 03:16
  • The system can't perform the operation now. Г‰douard B. - 06.06.2021 at 06:46
  • In the digital age, organizations need to reinvent themselves at a structural level and to become agiler. Bacsiperpo1983 - 06.06.2021 at 14:20
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